How To Sell Your Paintings Online Quickly?
When I graduated from art school, I had mastered color theory and brush techniques and composition—but didn't know the start thing about concern. How can I sell art online? How would I market myself? What steps did I demand to take to sell my art? How should I price my work, and what would I charge for shipping? At the time, the creator tools and channels to dilate and sell your own fine art online were practically nonexistent.
In my very first week as a working artist, I learned a hard lesson: to succeed in art, you must also succeed in business.
The starving artist is a dying trope. Contained artists tin cocky-sufficiently fund their arts and crafts by selling work directly to their fans.
Today, the starving artist is a dying trope. Independent artists can cocky-sufficiently fund their craft by selling work directly to their fans. While gallery or agent representation is still a bully fashion to attain wider audiences, corporate clients, or buyers with deeper pockets, it's no longer necessary in lodge to be successful every bit a working creative person.
For gallerists and curators, the shift in how we purchase and sell in the last two decades has allowed these businesses to represent more artists and expand into selling affordable art prints online to attain larger audiences worldwide.
How to sell art online
Whether you're a creator or a curator looking to make coin selling art online, this how to sell artwork online and in person guide is for yous. Nosotros consulted experts and successful artists for their advice on everything you need to know to sell your fine art, from marketing to pricing to shipping. You tin besides use this guide to learn how to sell your photos online every bit fine art.
Meet the art experts
Nosotros reached out to experts in the fine art world—two artists and a gallerist—actively making their living past selling art online and asked, "how do you lot sell art online?" amid other things. In this guide to selling your own artwork, their anecdotes will be woven into applied and actionable communication for any creative entrepreneur.
Cat Seto, owner and creative person, Ferme à Papier
Cat Seto is an creative person and writer, and the founder of Ferme à Papier, a San Francisco–based studio and bazaar representing unique goods from independent West Coast designers. Her stationery has appeared in multiple publications and landed her partnerships with brands like Anthropologie and Gap. Prior to the pandemic, Cat airtight the retail arm of her concern to refocus and find a new location. The contempo detest crimes targeting the AAPI (Asian American and Pacific Islander) community have influenced her demand for change. "I accept decided that I am at a time and identify in my concern in which my collections need to correspond themes which thing to me and those effectually me," she says.
Maria Qamar, artist, Hatecopy
Accept note of our side by side expert especially if y'all want to know the best way to sell paintings online. Most famously known by her artist moniker, Hatecopy, Maria Qamar quit her advertising career to focus on art when her popular art paintings began to take hold of burn on Instagram. The success didn't happen overnight. "I did contract work hither and there," says Maria. "When you're starting out, yous're earning zero dollars." Her full-time chore, all the same, taught her concern skills that were disquisitional to selling her ain artwork, getting off the ground, and marketing herself as an creative person. Now she works full fourth dimension on her fine art, selling her ain artwork in multiple formats, from art prints to printed merch. She likewise published a book, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the man behind the fine art empire that includes Spoke Fine art, Hashimoto Contemporary, and publishing company Paragon Books. Together, these businesses represent many global artists through physical galleries, online shops, and pop-up exhibitions. Unlike Maria, Ken didn't have a take chances to transition slowly at the start. When he was unable to secure a temporary pop-up location for a curated show, he signed a 2-twelvemonth lease on a space. "I really didn't accept any other options," he says. "I but pulled the trigger."
What's right for y'all: selling your ain art or selling works by other artists?
In that location are two ways for how to sell your art: create or curate. True cat built her career on both by creating and selling her ain work and representing the work of others in her boutique. Which 1 is right for y'all? Let'southward explore the two avenues in this guide to how to sell artwork online.
As an artist, you are the creator, producing original art and/or reproductions of originals and selling directly to your customers or indirectly through a gallery, retail partner, or agent. It'south never been easier for artists to sell directly, with emerging creator tools popping upwards seemingly every solar day. Depending on your style and medium, choose a sales channel where your desired audience hangs out. This is arguably the easiest way to sell fine art online for many.
Maria runs her own online shop, where she sells prints and merchandise, eliminating the middleman and keeping her costs low. Just she too leans on relationships with experienced galleries for exhibiting and selling ain artwork. If you're learning how to sell your art, annotation that galleries tin can expose your work to new audiences. They may also have admission to resource and professionals to help promote, exhibit, handle, and ship artwork.
Curate
If yous're not personally an artist only y'all have a great eye and a love of the fine art world, you lot can yet become into the game of selling art as a curator. Some artists may be disinterested in marketing or figuring out the best way to sell fine art online and instead rely on gallerists, curators, and retail partners to handle this attribute of the business. As a partner to artists, you brand a percentage of the selling cost in substitution for your business organisation knowledge and service.
At that place are several ways to work with artists to figure out the best way to sell art online for you lot—be it selling originals or prints to licensing works to be printed on merchandise or used in publication. "About galleries offering an industry standard 50% assignment dissever for original fine art," says Ken. "The artist provides the artwork, we do our all-time to sell it." Spoke too operates its ain print store, selling express-run prints of works past the artists it represents—offer a wide range of price points for their fans.
What art to sell: originals or reproductions?
Every bit an creative person, you may choose to sell your fine art, reproductions of that work, or both. The best way to sell art online will depend on the nature of your art and your called medium. Fine artists using classic mediums and selling at loftier toll points may choose to but sell originals, for example, while digital fine art, which tin exist reproduced without loss of quality, is great for prints and merch. However, most fine art created in 2D mediums take multiple options for generating unlimited sales on a single work.
🎨 Consider the post-obit options when determining the best way to sell your fine art online:
- Original fine art such equally paintings, drawings, illustrations (Notation: y'all tin sell both the original art as well every bit prints of the same work.)
- Express- or open up-edition prints (framed, unframed, or prints on canvas)
- Digital downloads (desktop wallpaper, templates, print-at-abode art, etc.)
- Custom art made to guild from a client request or commissioned by a business (Note: Mostly, this art would be one of a kind and not sold over again as a reproduction.)
- Merchandise (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on fabric, wrapping paper, or wallpaper
- Licensing piece of work to other brands or publications (neat for illustrators and photographers)
- Collaborations with brands (limited collection sold through the partner make's store)
Some mediums, similar sculpture, are more than difficult to reproduce or utilise for trade applications—you may consider a different road if you're interested in the easiest fashion to sell art online. Merely for those impossible to scan and print, there are nevertheless means to generate additional income from a single pattern. For instance, clay works may employ the same mold to generate like pieces, and 3D designs tin can be created over and over with a 3D printer.
Reproductions of fine art: open or limited edition?
Reproducing art on t-shirts, mugs, or fine art prints ways that a single work can deport fruit indefinitely. If you're looking for how to sell artwork like paintings as prints, there are pros and cons. You lot can choose to sell an unlimited number of products (otherwise known as open edition). Nonetheless, some galleries, like Spoke, opt for a limited edition model when you sell your fine art (in that location are only a certain number of prints produced) on many of the works they represent.
The outcome is much like that of a limited time offer—creating a sense of scarcity and urgency is an excellent marketing strategy. For Ken, yet, the conclusion to limit print runs goes deeper. "Nosotros work really difficult to find things that are very special to sell. Things that are special should be treated similar they're special," he says. While Spoke may be able to brand more money selling prints as an open up edition, the choice to limit them adds to the value of the fine art.
Limited edition has its drawbacks, even so. "A lot of the things that we sell have secondary market values," says Ken, meaning that express edition pieces may sell for inflated prices on the resale market (think limited-edition sneakers) because the demand is high. To help minimize reselling, Spoke will limit quantities of certain prints per customer. Information technology's too built a blacklist of known resellers. "Making sure that the real fans are really the ones who are able to get the things that nosotros sell is always a priority," Ken says.
How do you lot print art and choose printers?
Understanding how to sell your artwork comes downwards to getting very friendly with a printer, whether that's your calm inkjet or a company that handles the task for you. At that place are multiple options, from DIY to completely hands off, to help you sell art prints and other merch to your audience.
DIY press
It's possible to beginning selling your own artwork by creating quality prints yourself with the high-quality newspaper, ink, and habitation part printer. As a new artist, this method can go along costs low, merely it's not the style to go if you desire to know how to sell your fine art sustainably so you lot can scale over time. "In the beginning, I would print, parcel, and deliver past mitt every single poster that was ordered," says Maria. "At some point the volume became so much that I couldn't brand time to draw. I was spending all of my days delivering and in transit." This method is commonly express to selling fine art prints on paper, simply some specialty printers may allow you lot to print on canvas newspaper or fabric designed specifically for this purpose.
Using a printing company
A local or online printing company can reproduce your piece of work en masse and can even offering bulk discounts if you are printing many of the same piece. This can be the best fashion to sell art online if yous have a modest catalog of just a few works that you sell consistently and take a budget to purchase inventory upfront. With this method of how to sell artwork online, you will still be responsible for your own packaging and shipping.
It'due south important that we are the concluding sets of optics inspecting, packaging, and shipping the product to our customers.
Cat Seto, Ferme à Papier
While a print-on-need model for custom clients and orders is the all-time mode to sell your fine art online for Cat, she oftentimes prints large batches for collection releases. In either case, the prints arrive at her studio first, rather than shipping direct to the customer. "It's important that we are the last sets of eyes inspecting, packaging, and shipping the product to our customers," she says.
Print on demand
Print on need is the most easily-off and versatile of options and possibly the easiest way to sell art online, particularly if yous program to sell your piece of work printed on merch like t-shirts or caps. Print-on-demand companies generally integrate with your online store and allow you to upload your designs, which are then printed and shipped direct to each customer when you receive an order. This is a great option if you want to know how to sell artwork on a upkeep, as at that place is little upfront investment with no demand to purchase equipment or inventory.
When the number of orders exceeded her capacity to print and ship piece of work herself, Maria upgraded to using a impress-on-demand company. "All I accept to do is upload and permit it practice the piece of work for me," she says. "Now I can focus on actually creating the artwork and connecting with people."
💡 Tip: Before you commencement selling your own artwork this manner, request samples from the printer then you tin can inspect the colors and quality of the print. This is especially important if printed items will be sent directly to your customers.
How do yous photograph and scan art?
Photographing and representing your products clearly and accurately is important for any online business. Without the ability to feel a product, customers need to get the all-time sense of what they're ownership through clear and detailed images. Selling fine art online is no exception.
"If you lot have a bad paradigm of your piece of work or the prototype doesn't represent the piece of work accurately, you're going to have a harder time selling information technology," says Ken. Or, y'all'll be stuck dealing with unhappy customers and processing returns.
Product photography when you sell your fine art is a piddling trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional person to shoot larger works or art with any three-dimensional or glossy elements.
If you take a bad epitome of your work or the image doesn't represent the work accurately, yous're going to take a harder time selling it.
Ken Harman, Spoke Fine art
For 2D works, still, Ken recommends scanning as an affordable and constructive alternative to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke as scans because they demand the digital file for their own archives anyhow. "The about cost effective way to exercise that is to become a desktop scanner and scan the work in parts and run up it together digitally," he says. "If you've got a piece with a high-gloss coating or a resin, that's a little tricker, but for the majority of works on canvas or newspaper, information technology'south pretty easy."
If yous're selling merch or other products that feature your art, the general rules of product photography apply. Take articulate shots from multiple angles too as zoomed-in shots to show texture and detail. Lifestyle photos (your production in a scene) are great for your domicile folio and social media and help to show calibration. Print-on-need companies often provide mockup images you tin can use on your product pages in lieu of or in addition to photography.
📚 Read more:
- Production Photography: DIY Guide for People on a Budget
How do you lot build your brand as an artist or art curator?
As an artist learning how to sell your artwork, your brand may evolve as a natural extension of your fine art. Your chosen style and medium will ascertain you lot as an creative person and you lot volition naturally attract fans and buyers based on this alone. However, there are many decisions you will need to consciously brand when you get-go to think of yourself as a business concern as well every bit an artist.
Because art is a personal and sometimes emotional purchase, your story as an artist could exist a factor in someone'south determination to buy. And other business avails like packaging and site design should mirror or complement the visual aesthetic of the work itself.
🎨 Enquire yourself the post-obit if you're interested in selling your ain artwork:
- Do you create and sell art under your own proper name, a pseudonym, or a brand name?
- What'south your brand story? How much of your personal story volition you tell?
- Practice you lot have a mission, values, or a crusade that you want to communicate through your brand?
- Outside of the art itself, what is the visual direction of the make? What'southward the tone of your advice?
- What branding avails do you need? Even without graphic design skills, you tin can generate a logo with free tools.
The reply to these questions volition help you build a set of brand guidelines that will dictate many of your decisions going forrard: branding, website pattern, marketing materials, etc. If you somewhen scale your business, these guidelines will help you maintain brand consistency as yous delegate tasks to staff or other partners.
In collaborating, I retrieve it's important to not but stay true to your make, but to be able to listen and be proactive to whomever you are collaborating with.
Cat Seto, Ferme à Papier
For Cat, the causes closest to her heart are central to her brand. While she is currently refocusing to work on themes that support the AAPI community, this isn't the first time she'due south made a statement with her piece of work. Ferme à Papier launched a Saving Faces drove highlighting the stories of women and underrepresented groups.
True cat'south make values influence the types of projects she takes on with brands and clients. "In collaborating, I think it'southward of import to not only stay true to your make," she says, "but to be able to listen and be proactive to whomever you are collaborating with."
📚 Read more:
- How to Showtime Your Own Brand From Scratch in 7 Steps
- A Guide to Brand Storytelling [Free Worksheet]
How do yous set prices for your fine art?
How do you sell art online—and make money doing it? Making a living every bit a working creative person is possible if you know how to value and price your work. Pricing art is challenging considering it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original fine art
The best way to sell art online and in person is to be profitable—and you have to price your art appropriately. If you're just beginning to experiment with how to sell your art and don't accept a widely known proper noun in the art world, yous can start with a simple formula to price your original art: your time and labour costs + textile costs and other expenses + your markup (profit). For this method, you lot volition demand to assign yourself an hourly wage. It is typical for artists to undervalue their time and work, especially at the beginning.
Knowing what your products stand for and what you aren't willing to compromise are fundamental components in driving decisions near pricing.
Cat Seto, Ferme à Papier
Where the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labour hours. Famous artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Cheque the market to compare your pricing to similar artists at similar levels and adjust accordingly.
Retrieve that if you are selling through a gallery, that business volition usually take half of the concluding selling price. You lot tin can usually work with gallerists, who are experts at valuing and pricing art, to set a price that makes sense for you lot, the gallery, and the market.
Pricing art prints
Selling fine art prints or other types of reproduction can follow a more than simple pricing formula: the cost of press + your cost to sell and market the print + your markup. Your markup may be on a scale depending on whether you sell open up- or express-edition prints.
"Knowing what your products stand for and what you lot aren't willing to compromise are fundamental components in driving decisions about pricing," says Cat. For her, press on sustainable paper was a must-have, even though it would drive up fabric costs and ultimately the retail price. Communicating these decisions to the customer is of import, especially if your prices are college than average.
📚 Read more:
- How to Price Your Product: What You Demand to Know Almost Pricing Before You Launch
- The Toll Is Correct: 13 Strategies for Finding the Platonic Price for Your Products
- Product Pricing: 5 Steps to Set Prices For Wholesale and Retail
How do you sell art online with your own ecommerce store?
The all-time way to sell your fine art online is through your ain ecommerce store. First, have a few minutes to create your store. At this betoken, you can set it up as a trial and tinker with it for ii weeks before committing. You've already done a lot of the work if you've established make guidelines, pricing, and business model (originals, prints, or merch)—this role is only assembly.
Get started selling art online and try Shopify free for xiv days
Store design and themes
When setting up your online art store, choose a Shopify theme that lets your art exhale–large images and lots of white/negative space. Themes are similar templates that you build upon, layering in your own images and copy, and tweaking colors and layout to suit your business.
🎨 Some of our theme picks for selling art online:
- Narrative (free) is a theme for storytellers, allowing your artist persona to live forepart and center.
- Editions ($) is an airy theme that gives bold artwork the breathing room it deserves.
- California ($$) is a clean theme that lets your fine art be the star. It's great for large collections.
- Highlight ($$) is a assuming theme with slideshow and parallax scrolling features that are great for visual storytellers.
- Artisan ($$) is an ideal theme for artists who sell custom piece of work and commissions.
Shopify is the easiest fashion to sell art online. It's designed so anyone can set a custom online store with no coding or pattern skills necessary. However, if y'all're interested in customizing your theme even farther to suit your business organisation, consider hiring a Shopify Expert to help you with blueprint or development piece of work.
📚 Read more:
- Best Ecommerce Website Designs: 27 Infrequent Sites
Apps for art stores
The Shopify App Store is packed with apps that plug direct into your online store to solve specific hurting points, add together unique features, and help yous run your store more effortlessly—assuasive you to focus on the artistic aspects of the business organization.
🎨 App suggestions to aid sell your art online:
- Print-on-need apps. If you sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify tin can sync with your store, taking the burden of shipping and fulfillment out of the equation.
- Gallery apps. An app like POWR Image Gallery tin can feature by or out-of-stock works, serving as a portfolio or total catalog of your work for galleries or brands looking to partner with yous.
- Social marketing apps. As a creator, y'all may lean toward visual social media platforms like Instagram to help market your products and build an audition. Keep site content fresh with an app like Instafeed that pulls Instagram images into a gallery on your site.
- Product page apps. If you're offer a specific piece of artwork with overlapping options (size, frame or no frame, newspaper type, etc.), utilize an app like Bold Production Options to layer item variants.
📚 Read more:
- The 27 All-time Free Shopify Apps for Your Store
Where can yous sell your art online?
What'south the best place to sell art online? Aside from your ain online store, information technology'due south the place where your ideal client is already hanging out. If you have amassed a post-obit on a particular social channel, for example, that might be a bang-up place to offset.
Where to sell your fine art online:
- Online marketplaces like Etsy or eBay can plug direct into your online store, allowing you to sync sales and accomplish wider audiences.
- Social selling channels permit you sell directly to fans who are already following you on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify store.
- Wholesale to other online boutiques and galleries. You can browse wholesale markets like Handshake to discover compatible retailers that want to sell your art.
Cat now sells her work through multiple channels, only she cautions to start slow if you're only learning how to sell artwork. "Having multiple avenues came every bit an development to what first began equally a wholesale business," she says. While her retail channel is on intermission for the moment, she now sells direct to customer and works on custom projects for clients and brands in addition to her wholesale business. "If I had tried to balance all of these from the onset," she says. "I believe I would have been overwhelmed."
Gallery exhibitions, popular-ups, and offline events for selling art
How to sell your artwork isn't limited to online—you can sell via physical retail also. Because Maria works frequently in traditional mediums, much of the bear upon of the texture and scale of her work gets lost digitally. "It's actual physical work, and then when we do exhibits, you lot tin can walk into a gallery and run into that I'm a real person that has technical skills that can do paintings and large calibration installations," she says. Artists can also connect with fans and find new audiences by taking work offline. Yous can use in-person experiences to bulldoze people back to your online store.
🎨 Consider the post-obit when selling your own artwork:
- Partner with a gallery to exhibit work.
- Look into local fine art markets and events, and ready a one-time or semi-permanent booth.
- Consign or wholesale with art, gift, or lifestyle retail stores, or gear up upwardly a small pop-upward within an existing shop.
- Open up your studio to the public when you launch your website, or proceed consequent weekly open-studio hours to invite fans into your process.
- Run a popular-upward shop (partner with other artists to reduce costs).
- "Lend" or consign work for décor to emerging retail businesses like cafés in exchange for the exposure.
Before Ken opened his permanent gallery, he dabbled in pop-ups as a ways to build his reputation as a gallerist and validate the business thought, but has never let go of the physical part of the business. For those selling original works, some chemical element of in-person experience is critical, says Ken. "It'southward very rare to find a successful art gallery that functions entirely online."
However, advances in technology like 3D and AR for online stores and the acceleration in digital experiences brought on by the pandemic may mark big changes for the art world in the future. It'south important to follow consumer trends while y'all learn how to sell your fine art and grow your concern.
Can y'all piece of work with galleries to sell your art?
Yes, you tin can work with galleries to sell your art on your behalf. If you're not interested in how to sell your artwork yourself and instead prefer having your art represented by a gallery—or even in addition to selling prints on your own site—at that place are a few dos and don'ts:
✅ DO check out the gallery'due south social media accounts. "If you have more than followers than that gallery does or that gallery doesn't have a lot of followers, that may give you lot interruption," says Ken. A gallery should be able to give you a wider exposure than y'all can go yourself.
❌ DON'T approach a gallery via social media. "Y'all'd exist amazed at how many people try to submit to us via Facebook Messenger or tag united states in a postal service on Instagram and inquire us to look at their work," says Ken. "While social media is a major focus for us, that'south merely not a very professional way to come across if you're an artist."
✅ Practise your inquiry and contact only those galleries who represent piece of work in line with your own style. "You tin can't sell street art to somebody who collects impressionism," says Ken.
❌ DON'T sacrifice quality for quantity. "Information technology'due south frustrating when an creative person who'south hoping to catch our attention tags us and 20 other galleries all in the aforementioned post." Select the top few galleries that y'all desire to work with nigh and send private outreach to each.
✅ DO your homework. "Discover the name of the manager or the curator for the gallery," says Ken. "Beingness able to personalize an electronic mail is a smashing first pace in that process."
How do you market your art store?
Many artists like Maria started on social media as the best way to sell art online, growing a following outset before launching a store and monetizing their work. The channel where you've gained the most traction in the beginning is a natural place to spend your energy and marketing dollars starting time.
🎨 More ideas to get traffic to your site—and make sales:
- Run paid advertizement campaigns on platforms like Google or Facebook.
- Invest in organic social by producing consistent content and engaging with fans and art communities frequently.
- Run contests or offer exclusive discounts to social followers (bonus: use these to aid build your email list).
- Reach out to influencers and press when you launch your site or a new collection. As you scale, you may opt to outsource to a PR firm.
- Use content marketing to drive organic traffic. Use your expertise to create content around art, how-tos, behind the scenes, etc., either through a blog, vlog, or podcast.
- Acquire well-nigh SEO to help ameliorate your shop'south discoverability.
- Bulldoze exposure with offline marketing. Participate in fine art shows and markets or piece of work with a gallery to expand your accomplish to new, larger audiences.
📚 Read more than:
- Increase Website Traffic: 20 Low-Cost Ideas
- SEO Checklist: How to Rank a New Website
- Actuality Sells: A Beginner'southward Guide to Marketing on TikTok
- Printing Kits: How to Create A Hype Media Kit
How do y'all parcel and transport fine art?
As art is visual, y'all should pay attending to the smallest details, down to how your art is packaged and shipped. Fine art that arrives undamaged is the blank minimum—give your customers an experience that matches the quality and care you put into your work. Every bit fine art can be frail, follow these guidelines for ensuring your piece of work arrives safe and sound.
DIY shipping art
If you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, have actress precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Remember: the all-time way to sell your art online is to brand sure it arrives in mint condition as a bare minimum.
Shipping expensive and oversized original artwork
Framed works and canvases require additional precautions—they're certainly non the "easiest" way to sell art online in terms of aircraft. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.
If you lot're aircraft original work to a gallery or art collector, there are ways to cutting costs. "The cost to ship an oversized painting that's stretched on a canvas tin be pretty substantial," says Ken. "Sometimes what we do is unstretch a sail, roll it in a tube, and transport it that mode, which dramatically lowers the freight costs. And so we can have the canvas stretched locally."
Shipping art straight with print on demand
The easiest manner to manage shipping is to not manage it at all. If you opt to sell prints or merch only, your press, order fulfillment, and shipping can all be managed past your impress-on-need partner. They are able to admission corking shipping rates due to volume and partnerships with carriers.
Shipping insurance for fine art
Insurance is important when shipping original works, as a lost or damaged bundle can't exist replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your art you should look into the specific extra coverage costs and limitations of each carrier'southward insurance offerings.
If you're selling your own artwork at high price points, Ken takes additional measures to ensure the safety of the work. "Shipping anything worth more than than a thousand dollars is definitely tricky," he says, and suggests that artists look into using a private freight company or a carrier that specializes in fine art handling, despite the higher costs.
📚 Read more:
- Aircraft & Fulfillment 101: A Step-By-Step Guide for Getting Your Products to Your Customers
Plagiarism issues and copyright protection when selling art
Creative person Tuesday Bassen waged war on copycats—large concatenation stores who ripped off her original designs—by hiring a lawyer and taking her story to the media. However, both Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business organization. Maria took legal action merely once, before shifting her perspective. "At the terminate of the day, it took me my whole life to larn how to do this," she says. "If somebody is copying me, they're going to take to sit down down and somewhen acquire for themselves, because sooner or later they're going to run out of ideas."
It'south a sign that I'k inspiring others and that what I'm doing is correct considering they wouldn't copy me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats as an indication that she'south on to something."It'due south a sign that I'm inspiring others and that what I'm doing is right considering they wouldn't re-create me otherwise," she says, "I'1000 not offended or bothered past it anymore."
For galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. "We do have an effect with various online sites only bootlegging what we practise," says Ken. "It's part of the fashion the world works, unfortunately. We exercise our best, simply it happens."
While copycats may exist a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to assist protect intellectual property earlier infringement happens.
The artist equally an entrepreneur
For many entrepreneurs, the all-time manner to sell art online is from whatever space you lot already take—not some expansive warehouse or inviting storefront. Cat started her art business organization from a spare bedroom. Whether it's a basement or a kitchen table or a guest room, information technology can work equally your launching pad. In this stage of your concern, you'll wearable all the hats: creator, marketer, packer, shipper, web designer, and customer service rep.
Cat describes this time in her own journey as lean and humbling. "Information technology gave me assurance of knowing every attribute of my business concern inside and out," she says, "including its strengths and weaknesses."
You lot could know everything about business organization and you lot could know everything well-nigh art, but it's the combination of both that really makes a successful make.
Maria Qamar, Hatecopy
Thinking of yourself as an entrepreneur right from the kickoff volition be crucial to your success. You lot may stumble as a artistic to learn the business organization aspects, simply they will ultimately help you grow and scale. Eventually, you can consul and automate, allowing you to focus on what you do best: making beautiful things.
"Yous could know everything well-nigh business and you could know everything about art, but it's the combination of both that really makes a successful make," says Maria. "I am obsessed with creating that harmony."
Characteristic illustration by Pete Ryan
Selling art online FAQ
What is the best way to sell art online?
The best mode to sell art online is past building your own branded ecommerce site with a platform like Shopify. Y'all can also sell your work on a crafts and art market like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to store to observe out the best identify to sell your art online.
Is selling fine art online assisting?
Yes, selling art online tin be profitable if you're intentional about your pricing and marketing strategies. Selling art online has become more accessible with platforms like Etsy and Facebook, which enable ecommerce. Note: When you sell on your own online store built with a platform like Shopify, you don't have to pay marketplace fees.
How tin I sell my original art online?
Selling original art online is however possible through your own branded website. Cost betoken for original fine art volition exist much higher, and so information technology's important that yous build a potent, loyal audience for your piece of work. Diversifying your sales channels, like also working with a gallery, will help you broaden your exposure as an artist.
What art sells the most?
This is a tricky question because art is very broad and subjective. Selling prints of your work tin can exist very profitable because you tin continue to generate income from a single slice. Lower price points (versus original art) hateful you likely tin sell more volume. Curators should follow trends in fine art and design to help understand what art collectors and potential customers are buying, then work with artists that have high success potential. As a creator, you should lean into the manner that you do best and build a post-obit from there.
How To Sell Your Paintings Online Quickly?,
Source: https://www.shopify.co.id/blog/211990409-how-to-sell-art-online
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